Engagement Rate Calculator

Key Metrics:

• Reach vs Impressions
• Saves (3x weight)
• Profile Visits

Benchmarks:

Excellent: 6%+ | Good: 3-6% | Average: 1-3%

Best For:

Influencers, visual brands, lifestyle content

Key Metrics:

• Video Views
• Completion Rate
• Viral Score

Benchmarks:

Viral: 15%+ | Excellent: 9-15% | Good: 5-9%

Best For:

Creators, viral content, entertainment

Key Metrics:

• Watch Time
• Subscriber Conversion
• Audience Retention

Benchmarks:

Excellent: 8%+ | Good: 4-8% | Average: 2-4%

Best For:

Creators, educators, long-form content

Key Metrics:

• Professional Interactions
• Connection Requests
• Thought Leadership

Benchmarks:

Excellent: 4%+ | Good: 2-4% | Average: 1-2%

Best For:

Professionals, B2B, thought leadership

Key Metrics:

• Save Rates
• Click-through Rate
• Pin Performance

Benchmarks:

Excellent: 3%+ | Good: 1.5-3% | Average: 0.5-1.5%

Best For:

E-commerce, DIY, lifestyle brands

Key Metrics:

• Retweets (3x weight)
• Quote Tweets
• Viral Potential

Benchmarks:

Excellent: 5%+ | Good: 2.5-5% | Average: 1-2.5%

Best For:

News, discussions, real-time engagement